brighten the corners
portfolio
communication design
posters
:learn german

:poster1&2 :poster3&4 :poster5&6 :poster7&8 :postcard back

'learn german campaign'
poster and postcard series promoting german in
british schools and universities. using well-known
german words, famous names, and one renowned
football result (5:1) the posters draw one closer
to reveal the ‘strap line’:
- ‘5:1’ learn german (there’s nothing to lose)
- ‘lederhosen’ (who says it’s pants?)
- ‘sausage’ (and turn veggie)
- ‘beach towels’ (and get there first)
- ‘claudia schiffer’ (and look good)
- ‘efficiency’ (fluency guaranteed)
- ‘black forest’ (it’s a piece of cake)
- ‘schumacher’ (and get into pole position).
size
posters: a2 (420x594mm), postcards: a6 (105x148mm)
client
conference of university teachers of german (cutg),
german life and letters (gll), the goethe-institut inter
nationes (giin), the german academic exchange service (daad)
brighten the corners
concept, design and editorial