brighten the corners
portfolio
communication design
posters
:daad design competition

:poster :postcard (back)

'daad design competition ‘very german’'
poster and postcard announcing the launch of the
‘daad design competition’. a dry approach, in tune with
the stereotypical views of german graphic design,
was given a twist through its ‘very german’ title.
reacting to a quote refering to the technical prescriptions
of the German flag in print (black = 100% black,
red =100% magenta + 100% yellow,
yellow = 10% magenta + 100& yellow), a total of 840 variations
on those colour shades (black, yellow, magenta) exhausting
all the possibilities available and creating a very German
flag colour swatch was created.
client
daad (german academic exchange service)
brighten the corners
concept, design and editorial